01. The Challenge
PayStream noticed a high drop-off rate during the KYC (Know Your Customer) process but didn't know where the friction was occurring.
"The level of granularity InsightMatrix provides is industry-shifting. We didn't just see the data; we saw the future of our market."
VP of Strategic Operations
PayStream Ltd.
02. Our Strategy
We conducted unmoderated remote usability testing with 500 panel members, observing real interactions with the prototype.
Rapid Deployment
Global data collection in under 48 hours.
Identity Verification
Proprietary AI filters for 100% real human input.
The findings highlighted that users were confused by the photo upload requirements. By simplifying the UI and adding real-time guidance, onboarding completion skyrocketed...
